The Dessy Group Partners with Jenny Yoo
The JY-Jenny Yoo collection set to debut in Spring 2015.
FOR IMMEDIATE RELEASE – 16 September 2014, New York, NY
The Dessy Group, a leading resource in the bridal industry, has partnered with bridesmaid dress designer Jenny Yoo to introduce a collection
named JY-Jenny Yoo for spring of 2015. The new line will be an addition to Jenny Yoo's existing collections. It will be
manufactured by The Dessy Group, and marketed to Dessy Group customers in the US, Canada, Europe and Australia beginning in March 2015.
Sample styles will arrive in stores in time for the spring season. "The new JY-JENNY YOO collection will be the perfect complement to other
lines offered by Dessy", says Alan Dessy, CEO of The Dessy Group. "Jenny's unique and sophisticated styling offered at an attractive price point
is just what our customers have been looking for. We are more than excited about our partnership with Jenny."
About Jenny Yoo
Jenny Yoo, founded in 2002, is an internationally recognized designer
of bridal and bridesmaid dresses known for her understated yet
sophisticated aesthetic. Jenny gains inspiration from current fashion
trends and listens to the voice of the modern bride. Her innovative
and trend-setting designs led to her brand's rapid success and
recognition in the bridal industry. Her dresses, including social
occasion, bridesmaid, flower girl, and bridal gowns offer versatility
in an ever-evolving color palette. They can be found in leading
department stores including Nordstrom and BHLDN and specialty stores
nationwide and internationally. http://www.jennyyoo.com
About The Dessy Group
The Dessy Group is a leading manufacturer of bridesmaid dresses, social occasion dresses, flower girl dresses and destination wedding
gowns under the labels Dessy Collection, After Six, Alfred Sung, Lela Rose Bridesmaid, Social Bridesmaids, 57 GRAND and JY-Jenny Yoo.
Founded in 1939 by Margot Rosenthal, A & M Rosenthal, now The Dessy Group, got its start designing bridal veils and attendants' headpieces.
In the 1950s, Margot's daughter Ronnie and her husband Andrew took over the business and added bridesmaid dresses to the Dessy line.
Today, the business continues to thrive under the leadership of Alan Dessy and design direction of Vivian Dessy Diamond.